mtbc | Acceptable advertising

On the one hand, intrusive advertising I find sufficiently annoying that I simply avoid the source completely. Similarly, Amazon.com's current moving lady to entice us to the dress shop I actually find very annoying: I want my webpages to be static. On the other hand, despite the fact that I would rather make micropayments than suffer advertising, if the advertisement isn't unduly distracting then I can certainly live with that as an alternative revenue model for the source. Monthly subscriptions aren't acceptable to me because I use a wide enough range of sources that I would be paying an awful lot of subscriptions.

I am noticing increasingly many websites refusing my browing because I have Adblock Plus enabled. They ask to be whitelisted but I don't need them that much: instead my memory that the website existed at all will slowly fade. What surprises me is that I actually have Adblock Plus' "allow some non-intrusive advertising" enabled. The Adblock Plus people have willingness to whitelist a non-animated ad, clearly labeled as such, that does not interrupt reading flow and I would expect that advertisers would benefit from this in their non-intrusive advertisements thus being among the fewer that I do see.

I wonder how aware the actual websites are of this acceptable ads initiative and if it is the leading one of its kind.

On a related but incidental note, I would be willing to make small payments to watch individual episodes of shows from the many providers who do not make enough worth watching for it to be worth a monthly subscription to the whole service.