Pleasantly surprising customer service
Jun. 28th, 2019 10:13 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
mtbcThe once-British food company Weetabix mostly sells cereal-based foods like some of the Alpen-branded oat-filled cereal bars that I eat; their bars have plenty of fiber. I noticed that the bar I was eating brightly advertised being 70kcal but the nutrition panel claimed 65kcal. I asked their customer care team about this and they explained that the typical bars are heavier than the declared weight to ensure that they comply with law about average weights. I guess they need a safety margin of quite a few percent.
Okay, it doesn't explain why I so rarely see such a discrepancy (indeed, the other varieties of Alpen cereal bar I checked have the two numbers match perfectly) but even to have received a response indicating that someone read my enquiry properly and engaged with it is itself well above average among my retail customer service experiences. When manufacturers make feedback easy to submit then I do tend to try to provide some in case it helps them to improve.
Okay, it doesn't explain why I so rarely see such a discrepancy (indeed, the other varieties of Alpen cereal bar I checked have the two numbers match perfectly) but even to have received a response indicating that someone read my enquiry properly and engaged with it is itself well above average among my retail customer service experiences. When manufacturers make feedback easy to submit then I do tend to try to provide some in case it helps them to improve.
