Primark's models

[mtbc]

Most of the retail clothing stores that we go into display pictures of models who seem to be doing fairly normal things. Primark is an exception: their models appear to have quite an attitude, possibly annoyed to have been bothered by a photographer. Perhaps they aim their clothing range at customers who are unwelcoming and irritable, so they can look at the pictures and think, that could be me if I bought those clothes.